Are you using Facebook optimally to grow your business? Here are 5 quick easy tips to do that.
1. Check out their Facebook page. Before you reach out to a person, see if you would like them as a customer or distributor. Is this someone you would like to know? Do business with? Work with? On their Facebook page, I check out their posts. Are they positive? Do they sound like someone I would like to know? Do I like their profile photo? I like a photo that is clear, not too dark, large enough to see their face, smiling, and I get a good feeling from it. I look at other photos of them too. A picture is worth 1000 words. Then I read their About page. How do they describe themselves? What’s important to them?
2. Refer to their values and interests when you communicate with them. Speak in words that they told you are important to them. “I see you have a goal to travel the world!” Bridge your common interests. “I have a dog too!”
3. When checking back with someone, see what they are up to lately, and reference that, or find out if it’s a good time to contact them. If someone just lost their father, you would best offer condolences, rather than just pop in and say “Hey, what’s happening?” After all, Facebook is a kind of running public diary that people take the time to write in. So isn’t it polite to see what they wrote, so they don’t have to tell you twice?
4. Read, like, comment on, and share their posts if you like them. People are flattered and validated by your interest. We all like to be heard and responded to. Did you know that many people read your posts, but you never know it? So let people know.
5. When you send a friend request, also send a private Facebook message to them telling them why you are sending it: You like their posts, you have 20 mutual friends, you like what they said in the forum you are both in, etc. So thank them, mention your common interests, and say “I also sent you a Facebook friend request.” I nearly always get my friend requests accepted this way.
I do not respond to Facebook message conversations that open with “Hi”, “How are you?”, “Tell me about yourself.” Or a link to their business. Because then I know they haven’t taken the time to read what I take took the time to write on my posts and About page. If they did, they would reference that.
It boils down to: Be interested and helpful. Aren’t we attracted to people who are? Be one. You may love Dale Carnegie’s book on this: How to Win Friends and Influence People. I do!