The French say, “A good meal starts with hunger.”
The cowboys say, “You can lead a horse to water, but a good cowboy makes him thirsty first.”
What do these two sayings have to do with your network marketing business?
EVERYTHING!
You have valuable options for a better life for people, right? How come most can’t hear you, then?
Because you haven’t built the hunger for the grand meal you have to offer. You haven’t made the horse thirsty. They haven’t formed the question in their minds for the answer you have waiting for them. So they can’t hear it.
Lots of people are in pain, trouble, and problems. But they may not be fully aware of them yet. Perhaps they don’t want to be aware of them if there is no point to it, no solution in sight. They may want to bury their dissatisfaction, or turn a deaf ear to their own feelings of missing their children while they work, or chafing under an abusive boss, or worry about how to retire in this economy, or if they can pay off that student loan. They may minimize or ignore their own body’s messages of pain or stress, and try to focus on the job, something else, or numb out with TV or sugar or cigarettes.
This is where you can help.
When you share your business, remember what you are REALLY doing: saving people from poverty, illness, ignorance, overwork, or no family time?
“Who is the enemy you are saving your customers from?
You need something specific and scary.
The size of the enemy determines the size of the hero.
Without Goliath, David would just be some punk throwing rocks.”
~ Brian Horn
You have a perfect solution, but first you must uncover their awareness of their need for it. Help them be aware of the cost of the life they are currently living. Ask if they have a plan to get out. (They usually don’t.) THEN they will be ready/want to hear what option you have for them.
Here are more tips for how to do this in this 20 minute class:
