March 5

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What People Want

By Bess McCarty

March 5, 2012


By Bess McCarty
Did you see that Mel Gibson movie, “What Women Want?” He was this guy who could read women’s minds and say just what they longed to hear. Kind of a super secret weapon that got him the girl.

Well, you can do this too with your prospects. Only it comes by listening. And asking the right questions.
Use your mlm training: see the Teleclass Archives here in the Club: and get the audio: “What Do You Do?”

Once you understand what people want, you can be the answer to their problems or goals. People buy products and services that move them toward pleasure or away from pain. So listen for their values and problems, and see how you can help them solve their problems or reach their goals with your network marketing business.

That’s what people want to hear: for you to talk to their concerns.

So, from my coaching questions, surveys, and polls, here’s my list of what people want that your business opportunity may be able to solve:

Pay off all their debt
More time and energy for their loved ones.
Quit their job.
Start a retirement plan.
More options in life.
More fun.
Put kids in private school or college.
Buy a new car or home.
Take great vacations.
Support a charity.
Care for a parent.
Time to volunteer.
Time for creative endeavors.
Live where they want, how they want.
Better health.
More energy.
Less stress.
Healthy weight and fitness.
Freedom from illness.
Fulfilling work.
Making a difference.
Satisfying relationships.
Spiritual connection.

How do you help people get these things? These are their “Why”: Why they would want to do your network marketing business.

You can ask them, “What is important to you? What would that bring you? How would that change your life?”
These are questions that help them uncover the strength of their motivations, and see much they are willing to work past the inevitable obstacles that will come.

What else do people need and want? See the third box of this chart: Real Conversations

And see how your business helps people meet these needs.
It will change your business.

Bess McCarty

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