Dear Student,

Are you ready to welcome more clients into your practice? Whether you're a coach, therapist, healer, mentor, or entrepreneur, feeling like you have too few clients can be discouraging. This workbook is designed to help you transform your mindset and attract the clients you deserve, enabling you to scale your practice to the next level.

Getting Started

If you haven’t already, I encourage you to schedule a free 30-minute coaching session with me for personalized guidance. Book your session here.

If you're ready to embark on this journey at your own pace, let's begin. For simplicity, "clients" will refer to clients, customers, and students; "coaches" will refer to entrepreneurs, therapists, healers, coaches, mentors, and teachers.

Why Mindset Matters

This workbook addresses the mindset blocks that practitioners face, such as discouragement, overwhelm, financial distress, and self-doubt. These challenges can hinder your growth, but together, we will turn them into confidence, clarity, and resilience.

Let me share two quick success stories: A new client increased her practice by 60% after just one week of adopting these mindset tools.  And when I put these 30 Keys into practice, I broke through a 5 month dry spell into an $11,000 month! You have the potential to exceed your goals, too!

Your Sacred Practice

This course, which I consider a sacred class, is about aligning with your Divine Purpose. Let's explore 30 spiritual and mindset keys to help you embrace your purpose, backed by real-world marketing tips for success. You can explore these keys daily to transform your practice from stagnation to abundance.

Student's Approach

You can print out this e-course for note-taking as you progress. Or you can journal along with it. You can use it independently, alongside our coaching sessions, or as part of our group coaching program.

In addition to mindset shifts to get clients, we’ll delve into challenges like handling difficult clients, burnout, and self-doubt. Remember, effective marketing is part of the journey, and I'll also share my top strategies with you.

Watch and Learn

Start with this helpful video: "The 5 Keys to Get Clients", which corresponds to the first five mindset keys we'll explore below.

Feel free to explore each key in detail, using the "Call to Action" prompts as check-ins to keep you motivated and engaged. Trust that you are on the path to abundant success.

To your growing practice and purpose,
Bess

The 30 Keys

1. Identify Your Inner Voices

2. Inner Child Ceremony

3. Craft Your ideal Client Profile

4. The Inner Invitation

5. Mind Cinema

6. Trust the Magic

7. Inner Guidance

8. Real Conversations

9. Fill Needs Rather Than Classes

10. Plant Seeds

11. Keep Your Eyes Off the Scoreboard

12. Make Friends with Patience 

13. Check Your Money Mindset

14. There is No Failure

15. Turn Desperation into Service

16. Happy Expectation

17. No Pushing Allowed! (Break the Burnout)

18. The Humble Learning Curve

19. Fear of Success

20. Flow With the Cycles

21. Soak Up Success Stories

22. Do It With Love or Not At All

23. Pivot

24. Play! 

25. Poop Into Fertilizer

26. Get the Juice Flowing

27. The Law of Karma

28. Complain

29. One Step at a Time

30. Ask For Help

Golden Key #1: Identify Your Inner Voices. The first step in creating a client surge is to evaluate your current mental landscape. Let's take an inventory of negative internal voices, emotions, and behaviors stemming from having too few clients. During a period of seeking clarity, I did this exercise and discovered the voices that sowed doubt in my abilities, and transformed them into sources of empowerment.

Print out the Inventory for Coaches and diligently note all negative voices and emotions you experience. Add any avoiding or destructive behaviors you wish to release. Once identified, these can be healed through the processes in our Breakthrough Group.

Call to Action:  Share your top five negative voices with a supportive friend, explaining their impact on your life. This creates accountability and opens the path to healing. For further assistance, bring these topics to our coaching sessions, where we can expose the roots of their origin and heal them.

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Golden Key #2: Inner Child Liberation Ceremony. To free yourself from limiting patterns and create the practice you dream of, find a quiet place for contemplation. As you focus on your breath, gather all the feelings from the inventory you completed. Exhale slowly, envisioning them dissolving into a golden stream of light that carries them away. Inhale the vision of a practice filled with ideal clients who energize and love you—clients who give testimonials, refer others, and are committed to growth.

How does that feel? Breathe this in. Breathe in the joy and fulfillment you feel doing your purpose with love. The freedom from fear and emotional issues. You have the tools to be the best coach for your clients. You have a loving supportive community around you. You raise your rates and get paid what you are worth. Breathe in that total confidence and freedom.

This is what happens when coaches graduate from my Course program, because the Inner Child work we do in there supports them and clears the blocks that were in the way.

Call to Action: Draw a picture below representing your liberated inner child or the newfound freedom after the ceremony. This symbolic act acknowledges your emotional release and new confidence in your practice.

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Golden Key #3: Craft Your Ideal Client Profile. Attract the clients you desire by clearly defining them! Get specific about their age, gender, profession, the problems they bring, and how they enhance your growth.  How do they respond to you? What do you like about working with them? How much do they pay you? How do they help you grow your business? Reflect on favorite past clients and their qualities. I did this exercise and began attracting clients who were perfect fits.

Call to Action: Write and vividly describe your ideal client profile, detailing how they will benefit your life. Adding color and drawings can deepen the connection to your vision. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Golden Key #4: The Inner Invitation. You can spiritually connect with future clients to call them in. Spend a quiet moment going over your perfect client definition. Realize they are out there looking for you! With all of your heart, inwardly invite them. “Whoever needs what I offer, may we find each other. I am ready to work with you and help you achieve your dreams.” There seems to be a magic in life that connects people with a sincere ready need, with the people who have their solution. I think both are God-given because the other exists. 

At one time, I had the room and the desire for more clients. I did this Inner invitation. My phone rang with client calls! I never did have time to implement my marketing plan! One fellow arrived and said, "I found your card in my pocket! I have no idea how it got there!"

Recently, we practiced the inner invitation on a zoom class. Within minutes after we finished, one of the participants got a call from a new client who needed her help! She said, “We really CAN call in our clients.”

I personally had another level of upliftment when I wrote a love letter to my future client. I immediately had a big, happy shift! I thought I was giving love, but I got so much more in return! This practice powerfully connects those who need your solutions.

Call to Action: Use the space below to draw or create a visual of you and your soulmate client finding each other. This reinforces the connection and sets the intention for success.

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Golden Key #5: The Mind Cinema. You can experience your success NOW with visualizations. Morning and evening, imagine your practice full of your perfect clients. What does this look like? Sound like? Feel like? Are you happy? Fulfilled? Joyful? Visualize and feel this, not as something you want, but something you have right NOW! This is also called the Law of Assumption, or the As If Principle.

This is how a client experienced a 60% increase in clients her first week of working with me!

Every successful person has first visualized their desired outcome. This exercise is rooted in the Law of Assumption: envisioning desired outcomes as current reality initiates their manifestation. You cannot desire what does not exist!

Call to Action: After each Mind Cinema exercise, document what you felt. This reflection amplifies the visualization’s power and your capacity to embody its success. You may like to continue this practice daily. __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Golden Key #6: Trust the Magic. Transform fear into trust. Fear often immobilizes us, but I learned through a vivid dream that trusting the flow can keep you nourished even in uncertain times. My dream involved standing in water that rose to engulf me, as I kept my eyes on my spiritual guide's eyes. To my amazement, I could still breathe!!! I was OK!! This taught me that keeping my focus on trust and divine guidance, rather than fear, brought peace and resolution

I’ve learned to ask, “Am I OK now?” To let go and surrender. Place my fear in God’s hands. Spirit is working out everything for my best interest, and for the good of the whole.

Where do you keep your focus? Worry is like worshiping your problem. Worry makes our problem  bigger than God. It keeps our attention and energy on the problem, and blocks the solution. Think about it: When has everything NOT worked out? It is said that every story has a happy ending. If it doesn't, it's not done yet! :)

Call to Action:  Journal your fears and worries and ask, “Am I OK right now?” The answer is likely yes. Visualize changing the channel from fear to trust, knowing that you are part of a larger plan designed for your good. Track instances of spiritual synchronicity in your life and revisit them to reinforce your belief in life's magic. Know that you are completely loved, guided and helped. Embrace the magic. Feel the flow. Trust the flow. See clients you love finding you, attracted to you like a magnet. __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Golden Key #7: Inner Guidance -"Inner guidance is heard like soft music in the night by those who have learned to listen." - Vernon Howard. 

Inner Guidance lets you find your own answers that are true for YOU. Here is support, encouragement, inspiration, and ideas to a better life. To receive the wisdom of your being and life that always works for your benefit. To live more from the heart than the mind. To be more inner directed than outer directed.

Listen for next steps in acquiring clients! Inner Guidance may come as a nudge, a feeling, an idea, your intuition, a little voice inside, something your friend says, or something you hear on the radio that lights up for you. Sometimes it comes through asking for a sign, or listening to your body messages or gut instincts. Some say it is God, the highest part of you, an angel, or a spiritual guide.

In moments where marketing choices overwhelmed me, my intuition steered me towards clarity. During a dry spell, it assured me financially—it was a breakthrough in relaxation and client attraction.

Call to Action: To tune in, it is important to trust, ask, be receptive, and listen. It gets deeper with practice. You can ask God: "If you want me to do this work, please show me how to find the clients who need me." Would you like to try this and record your insights here? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

***You are invited to my Inner Guidance zoom class as a guest for deeper connection. https://www.bessmccarty.com/inner/

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Golden Key #8: Real Conversations Tool Kit. Transform your financial and client-related triggers! The Real Conversations Tool Kit is a powerful method that navigates personal blocks by breaking them down into 4 simple steps, leading to practical solutions.

It also teaches you tools to help your clients who feel stuck, fearful, or frustrated; who want a better, more fulfilling career, relationships, health, or life purpose.

Call to Action: Dedicate an hour or two to learn and practice the Real Conversations method. You'll be glad you did. This is the most important and valuable thing I teach. It will change your life and your practice! Journal through the four steps for a significant problem in your life, *You may want to ask me about my Real Conversations certification class to significantly amplify your client impact!

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Golden Key #9: Fill Needs Rather Than Classes Solve problems, don't merely aim to meet quotas. Embedding genuine service in your approach attracts clients naturally and fosters a fulfilling cycle of giving and receiving. This mindset shift altered my practice fundamentally when I prioritized helping over selling.

Make a difference, rather than make a buck.
Focus on solving problems, rather than focus on making money,

People can feel what you are focusing on.

Call to Action: If you catch yourself focused on filling classes or paying bills, PIVOT your attention to service! Ask, “How can I genuinely improve lives?” This will change your energy to a loving, attracting one!

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Golden Key #10: Plant Seeds  If you are discouraged, remember that most seeds do not sprout!  Only a percentage will take. Because some fall on rock, some don’t get water, some are eaten by the birds. Marketing is also a numbers game! That is natural. That is normal. Expect it! Plan for it. Reach out on social media, and to friends, and know that some will not take root, but some will, and it may take time, even years, for them to be ready. Do everything with love, without attachment to results.

Over time, consistent outreach nurtures relationships that will eventually flourish, much like my own long-term client connections formed out of years of knowing and trusting.

Call to Action: For one day, do everything purely for love, detaching from results. Like Johnny Appleseed, plant seeds without concern for immediate outcomes and trust in their eventual bloom.

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Golden Key #11: Keep Your Eyes Off the Scoreboard John Wooden, the famous UCLA basketball coach, told his players to never look at the scoreboard. And each day, whether in practice or in a game, focus only on getting better than the day before.

Call to Action: How can you get better everyday? Or listen better to what people need? Or learn a new skill to help them meet those needs? What new way do YOU want to grow today? You can write your idea here ______________________________________________________________________________________________________________________

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Golden Key #12: Make Friends With Patience. When you’ve done all you can, it’s time to let Spirit work. Like when you’ve planted a seed. You can’t make it grow faster than it can.

Have you heard that "A watched pot never boils."? We don't want to dwell on our goal. It can energetically feel like pushing. Is it time to take a break? Put attention on something else to refresh yourself and give the Universe a chance to respond to your efforts?

Remember the amazing story about the Chinese bamboo farmer? He wanted more for his family than his usual annual crops. So he sought his fortune in bamboo. Even though, after he planted it, he had to carry water to it every day. And nurture it and fertilize it. But nothing happened the first year. His neighbors laughed and called him foolish! But he trusted and did the same thing next year. Still nothing happened. Still, he tended it for 4 long years!

But then what happened on the fifth year was just awesome. One morning he woke up to see a small bamboo sprig, then the next day an even bigger one and in 5 weeks it had grown up to 90 ft.! He had a veritable bamboo forest! And became very wealthy.

This took patience, time, consistency, and trust.

The Chinese bamboo field looked like nothing happened for 4 years.  But underground, the deep root system was silently, invisibly forming to support the height and long life of this kind of bamboo. Even if you feel that your progress is slow as compared to others, or if you are failing too many times, have patience. One day, your hard work and persistence will finally fulfill your dreams. Like an egg that looks lifeless as it incubates. This is necessary for the birth ahead. Your turning point could be right around the corner!

Call to Action: What is one small thing you can do today and consistently that will move you closer to your bigger goal? ______________________________________________________________________________________________________________________Consider whether you need savings or additional income to sustain you through this growth period.

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Golden Key #13: Check Your Money Mindset. Let's spill all the negative talk about money going on inside. Did you hear your parents say these things? I did!

“Money is the root of all evil.” (Money is inherently bad.)

“Money can’t buy happiness.” (Focus on more important things.)

“Money changes people.” (Wealth corrupts.)

“The rich get richer, and the poor get poorer.” (If your riches grow, the poor will pay for it.)

“Money doesn’t grow on trees.” (If you want money, you must work hard and struggle for it.)

“You can’t take it with you.” (So why make it?)

"Rich people are greedy. Money is snobby. Filthy rich." (Money is dirty.)

"Poor is better so people won't be jealous of you." (People like you better poor.)

The inner child theory is that we will unconsciously be loyal to our parents values to try to get their love. Even if they have passed on! What money values have you subconsciously adopted? Do they benefit you?

If you have a story in your head that "I have no clients because people can’t afford it", remember high paying clients you may have had in the past. They had money, they found money, they found a way... Remember when YOU found the means to pay for things  you really wanted.... Let us release the idea that people can’t or won’t pay for our services. I’ve found that when their motivation is high, when they have really been touched and moved, they find the money. They find a way. That is part of their healing!  And sometimes I coach them on how to do that.

Call to Action: Write the positive opposite to the negative sayings above that resonated with you. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________*If you would like help to do release work and re-frame the negative ones, bring this to our coaching sessions.

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Golden Key #14: There is No Failure. You either win, or you learn. When a effort does not get the results you were hoping for, find out what you learned from it that you can apply next time. Mark yourself richer in knowledge! Do the effort for who you become even more than the money. The real gain is what we learn. The gift is in the discipline we acquire, and how we change into the people we become. This is a personal growth class disguised as a business. Remember: Every story has a happy ending. If it doesn't, it's not done yet! And EVERY try makes you stronger, Never, ever, ever accept defeat. The stone thrown at you can turn to gold if you  embrace it! If you fall, fall into God's arms. 

Call to Action: List your last 3 "Failures". Write what you learned from each; what you gained as a person. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Golden Key #15: Turn Desperation Into Service. When you feel desperate financially, you can switch to an attitude of service. Think how you would be attracted to the energy of a coach sincerely wanting to help you, versus feeling the desperation of the person's budget behind them. So if you are stuck in a place of fear, realize that is like quicksand. Switch to trust and service.

Call to Action: See how to create financial security for yourself by living below your means.

Lower Expenses: Could you move, get a roommate, cancel subscriptions that don't contribute to your work, cook at home, barter for services, or change cars? What else can you do?

Increase Income: Perhaps get a side job, sell unneeded items, find out if you qualify for financial aid? Create savings, find a sponsor for your cause, or, my least favorite: borrow. If you need ideas, or an objective view, this is a great time to get coached. Remember you may be able to barter for this.

Educate: Consider learning from timeless books such as, The Richest Man in Babyon, by George S. Clason, or The Total Money Makeover, by Dave Ramsey.

You can write here what you will do: __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Golden Key #16: Happy Expectation. Anticipation opens doors! Healthy children expect and invite adventure every day. And life complies! How is your attitude? Do you happily expect good things to happen for you? Are you receptive to them? OR do you repel good people and things with worry, impatience, fear, complaining, blaming, lamenting, or anger?

KNOW your goals can happen. EXPECT them! If you desire them, they are there for you, and are what created the desire. You cannot desire something that does not exist!!

Catch and turn every negative thought to a positive. Be diligent. That’s not easy, but it’s like weeding your yard.  Who’s driving? Don't let anything kick "Happy" out of your driver's seat!

Call to Action: Harness the power of positive thinking by watching the uplifting movie: Life Is Beautiful. When an open-minded Jewish waiter and his son become victims of the Holocaust, he uses a perfect mixture of will, humor and imagination to protect his son from the dangers around their camp. https://www.imdb.com/title/tt0118799/

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Golden Key #17: No Pushing Allowed! Stop pushing yourself. That’s not love! Nothing good comes of it. Forcing comes from fear of a lack of something, and causes burnout.  Instead, do your work with love and listen to your inner guidance as to what, how, and when to work. Many people sacrifice their health to get wealth. Then they spend all their wealth trying to regain their health!!So break the burn out cycle: Make self-care a priority. Eat well, sleep well, exercise, and have spiritual time. Can you take a break and watch something spiritually uplifting? Your well-being is MORE important any other goal. You deserve it!

Call to Action: Put the big rocks in first. A professor demonstrated that if you put the big rocks in a jar first, then the medium sized ones, then small, then sand, they all fit. If you do the reverse, they don't. So do self-care first in your day, then your next priorities, etc. You will find you get more results from your work than if you are burned out. What are your priorities? You can list them in order of most important and make those first in your day. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Golden Key #18: The Humble Learning Curve: At each new level we grow to, we find new rules. Being flexible and accepting  change makes it easier. Life is trying to move you to a higher level, with even more success than before. The old ways may not work anymore. So allow yourself to be humble enough to learn the new rules. Allow yourself to be a student and weather the learning curve. Not like me, who thought I knew it all, and tried to do the marketing that worked before. Learning new marketing methods actually made me a more powerful coach. And more abundant financially, too.  Life wants me to grow. So keep learning and studying. Keep working on YOU. That will attract people who need what you just learned.

Allow time for the learning curve. Are you in one? Sometimes I don’t know that I didn’t know until I’ve gone through it. My 5 month dry spell with no new clients was not lost time. It was an incubation period where I refined and changed my niche becasue of it, and got better at the art and science of marketing. I had to get humble and accept the learning curve! Then I leaped into an $11K month! 

Call to Action: Let's take an honest look at where you resist change. What methods of acquiring new clients does not work? Even if they used to work. What does your inner guidance tell you are the best methods for you now? Will a coach help you determine and learn this? Are you willing for a coach to help you? Please bring this to our coaching sessions.

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Golden Key #19: Fear of Success. Do you really want change? Do you really want success? Do you unconsciously hold back new clients because you will be forced to grow? And face yourself? Because success brings growing times. Some people are afraid of success because they think that they will become proud and egotistic, and feel superior to others. Or when they become 6 and 7 figure earners, they fear their ego will arise. Or they fear success because then they will have to learn how to manage that money. Or they fear they will lose friends who have a negative attitude about people with money. They may even have a subconscious fear of out-doing their parents and losing their love!

Do your inner voices say: "Success means I’ll have to do a lot of left brain stuff, like marketing, contracts, and legal collections from unpaid clients. I don’t wanna be that responsible and enmeshed with the system I’ve tried to live outside of. If I’m a 6 figure earner, I’d have to enter the system, join the world, and keep the hamster wheel going. I won’t be able to take a break for fear of losing momentum." Or do you think you won't have time for the people you love? Do you have a programmed habit of wanting something, but not getting it? What other fears are in there?

These things can stall you! Exploring your concerns reveals subconscious blocks that need addressing for genuine progress. Are you willing to change these programs so you can actually manifest what you want?

Call to Action: Journal about these issues. Please bring this to our coaching sessions for a breakthrough! ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Golden Key #20: Flow With the Cycles. Life follows natural cycles of ups and downs. Embracing this understanding helped me navigate low periods with trust, knowing that change is constant and inevitable.

Even seasons have cycles and waves. You may be in a winter cycle, gathering strength for bursting out in the spring! You may just be in a low one right now. "Fear" believes this current low cycle will never change. But it will! Unless you practice negativity and keep it down. The only reason it won’t turn around, is you! When I’m on a high cycle, I humbly realize it will turn. When I’m on a low cycle, I also realize it will turn.

Call to Action: Enjoy Jim Rohn’s insights on YouTube on seasonal cycles, recognizing the lessons each phase offers. This awareness encourages patience and resilience:

https://www.youtube.com/watch?v=xqXScoeL57Q

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Golden Key #21: Soak Up Success Stories. Engaging with others’ achievements affirms the possibilities within your own journey. Consistently reading success stories infused my mindset with optimism and creativity, driving my own success. Your mind is always creating. So make sure it is thinking positively! 

Call to Action: You can explore testimonials and success stories on my site to inspire and align your thoughts with potential and growth. https://www.bessmccarty.com/testimonials-2/ and https://www.bessmccarty.com/practtioner-course/

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Golden Key #22: Do It With Love, or Not  At All, Love-driven action is transformative. Do all for love. If you resent it, procrastinate, or expect something in return, then you may feel discouraged or angry when it doesn't repay you. Can you do it for love alone, for the joy of giving, expecting nothing in return?

Have you heard of food tasting SO GOOD just because it was made with love?

There is a true story of a lady who gave a year of great content for free. She developed quite a following. People came to know, like, and trust her so much, that when she offered a $2K program, 500 people bought it, making her a millionaire. Genuine service breeds reciprocity. I found that letting go of expectations invited greater rewards.

My chiropractor has never advertised. For 20 years, he has grown by word of mouth, because his excellent work gets results for his patients. He went above and beyond. His work aligned exactly with his purpose and passion.

Call to Action: Cultivate love as your motivation.  If you can't do a task with love, take a break. Take a walk, have a talk with a loved one, watch a heart-opening movie, play with a child, or talk with your coach. What do you need? Ask your Inner Child!

Once a monk I know asked, "What do you do if you don't like a task before you?" The answer he got was, "Fake it!" (It worked!!!)

Practice the 5 Why exercise to reconnect with your deeper purpose: State what you love. Ask "Why do you love it?" And ask Why about that, until you have asked 5 times. What did you learn?

Here is a parable about why love wins: https://www.instagram.com/reel/DE-GWIptXfM/?igsh=NTc4MTIwNjQ2YQ%3D%3D

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Golden Key #23: Pivot. Do you feel blocked? Are you hitting some walls or dead ends? Is life trying to steer you in a new direction that will be better for you? Would you be willing to be open and see if your blocks are pointing to a new direction? Are you willing to see where this goes, even if it’s to do something completely different? Can you let go of any attachment to your original goal?

I have been so headstrong in my focus and efforts that I missed the signs to something better! 

Oprah was fired from her early job as a television news anchor because producers felt she was “unfit for TV.” Instead of giving up, she transitioned to hosting a talk show, which ultimately evolved into The Oprah Winfrey Show, making her a media powerhouse.

Sara Blakely originally wanted to become a lawyer but failed the LSAT multiple times. She later worked as a door-to-door fax machine salesperson, where she learned resilience and sales skills. Inspired by her own discomfort with traditional undergarments, she invented Spanx, revolutionizing the shapewear industry and becoming the world’s youngest self-made female billionaire.

Embrace redirection as an opportunity for growth. Drawing on experiences like Oprah and Sara Blakely, I learned that obstacles can foreshadow new paths superior to the original goal.

Call to Action: Google explore stories of successful pivots and invite openness to change, constructing goals conditioned on “this or something better.”

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Golden Key #24: Play! Do you need more play?? Play isn't just leisure; it’s a catalyst for creativity, resilience, and problem-solving! Research shows that the most successful, innovative people know how to play! It reduces fear of failure and cultivates a state of flow. People are attracted to those who are having fun! Your clients will be attracted to you!  Successful people often use play to recharge, and prevent burnout. 

Call to Action: Identify playful activities from your childhood or newfound pursuits that spark joy. Incorporate these in your life to fuel creativity and rest.

What made you lose track of time as a child? What did you do just for fun, without pressure to be good at it? What’s something you’ve always wanted to try but never allowed yourself to? How about charades, karaoke, or an improvisation class?

Even if just for a few minutes: doodle, dance in the kitchen, play with a pet, sing in the car, build with blocks or puzzles, color an adult coloring book. Allow your Inner Child joy to emerge! I have found the quickest way for me to do this is to play with a child! They are great teachers. And when I am with them, I have permission to be silly! 

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Golden Key #25: Poop Into Fertilizer. Transform setbacks into growth opportunities. Shift to positive. Encountering negative feedback from others taught me to detach, use it constructively, and re-frame it positively—a practice of turning challenges into strengths.

Are you receptive to new clients? Or do you close the door to them with negativity? Worry is like worshiping your problem. And negative attitudes like resentment, anger, justification, self righteousness, complaining, and entitlement only dig a deeper hole. Fear can take you into self-destruct, like over-extending yourself. Your enthusiasm is contagious. So is your negativity.

Some people believe trauma causes suffering. Some people believe it is how they respond to trauma that causes suffering. They know they are in control only of their internal environment. To solve any problem, first resolve it in your inner worlds.

During my dry spell, a jealous friend tried to derail me. She dropped subtle judgments about my work, and after awhile, I began to wonder if I could do any good at all for people! Maybe I was some sort of fraud or imposter. Maybe I was fooling myself. This is after 30 years of successful clients! Looking at my website with it's many dozens of testimonials help me realize I needed to cut ties with her. When I did, I immediately felt better and climbed out of my slump.

I had a history of raving clients, and yet she still got to me! If you don’t have a history of like this, a negative person in your life may be able to keep you down for longer than she did me. So remember the positive feedback you’ve gotten from others. It will help outweigh any negativity from a person like this.

Thoughts create. What are you creating right now? If you think you can, or you can't, you're right! Life obeys your thoughts. Thoughts create your mood and feelings. Every accomplishment started with great thoughts!

And if anything triggers you, it is your chance to heal the negative programming inside, which is often from childhood. Turn poop into fertilizer! Use it as a stepping stone.

Call to Action: When negativity arises, speak or journal it like the Inventory in Key 1 above.  __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________You can do a physical release of the negatives, and re-frame them with positives. If you want help with this, you can bring this to our coaching.

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Golden Key #26: Get the Juice Flowing. If you want more clients, you can initiate momentum by giving freely.  When I became a massage therapist, I began my practice by giving one free massage to all my friends. I filled my empty appointment book with gifted sessions, and soon I was filling it with paid sessions! 

Call to Action: Consider offering a free sample, session, or starting a beta program or providing pro bono services to ignite your joy, energy and engagement in your profession, setting the stage for future success. Beta services can be free or reduced. Once people have experienced your work, trust you, and see you as an expert, they are more likely to want to continue as a client or student.

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Golden Key #27: The Law of Karma. Every sincere effort manifests results, often in unforeseen ways. The results may come down the road, perhaps in the form of a client, referral, or greater skill.  Sometimes learning is not wasted time, but incubation. Perhaps the results of all of my efforts I expended during those 5 dry months showed up all at once, and continues to. All the sincere effort we put out always comes back to us in some way at some time. No effort is ever lost. This illustrates the law of karma.

Sometimes people have thought I was lucky to have a lot of clients, but they did not see the efforts I put in before that appeared to bring no fruit. During times that felt unproductive, I learned that efforts accumulate, becoming visible through persistence and timing.

Call to Action:  Check out Marie Forleo. She spent years creating free content, pouring her heart into blogs, videos, and newsletters with minimal response. She kept showing up, believing in her mission to help entrepreneurs. For a long time, her audience barely grew. But eventually, her consistency paid off — her MarieTV series went viral, and her coaching programs like B-School attracted thousands. The seeds she planted over the years flourished seemingly overnight.

How are Marie Forleo's consistent efforts a testament to karma? How are your actions investments in future rewards? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Golden Key #28: Complain. Complaints often mask deeper needs. Expressing frustration gives insights into underlying desires and helps direct focus towards meeting real needs, turning dissatisfaction into constructive action.

When you are frustrated, you will find yourself wanting to complain, blame and judge. Get it out. Write or yell it all out. Then ask yourself as you would ask a child: How are you feeling underneath your anger? Scared? Are you wanting compassion? Assurance that you will be OK? An apology from someone? Clarity? A solution?

How can you meet those needs? Listen to your inner guidance? Find the Key in this guidebook that you are weakest in? Get coached for support and solutions? 

But don't STAY in blame!! It’s weird, but when I was in my desert of no new clients for five months, I found myself wanting to blame someone or something, AND PROVE MYSELF RIGHT!  "This marketing doesn’t work! See! There’s no new clients. My efforts bring nothing!" And periodically I would repeat the same thing: "See? It’s not working." I got a hit from being right! Although it worked against me, I seemed to want to prove my blame right!! That kept me stuck in the negative thinking. Life will bring whatever we declare it to be. Whether our thoughts are positive or negative, life will happily comply. So express the negative talk just long enough to find the need under it, then meet the need and switch channels! 

Call to Action: Use the Real Conversations method to uncover and address needs beneath complaints, transforming any negative patterns into growth opportunities. You can write the 4 steps here ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Golden Key #29: One Step at a Time. Nando Parado walked over the Andes to save his life and 16 others in the Chilean plane crash. He did it to return home to his father. When he came out of the Andes, they asked how he did it? Because it is impossible to walk over the Andes!  Especially in the freezing cold with no food for so long! He replied that he just focused on the step he was on, one step at a time.

That statement has gotten me over many mountains in my life! Focusing only on the next step before me, doing it well, with love turns insurmountable obstacles into reachable goals. Without being overwhelmed by the whole mountain! I write down all the jobs I have, and I see which is a priority that is urgent. I do that one next. 

Robert Kiyosaki says that, if he's driving to California, he only needs to see the road ahead of him. He doesn't have to see California. Patience, perseverance, and consistency: fueled by belief:

You don’t get to the top of the mountain in one giant leap, but in small steps. One steps by itself is insignificant.
BUT put them together:  that's VERY significant!

Call to Action: When feeling overwhelmed or hopeless, identify just ONE next step to take. Keep doing it. You will see gradual, consistent advancement toward your goals. what is the ONE step you will take NOW? ______________________________________________________________________________________________________________________

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Golden Key #30: Ask for Help! Seeking help isn’t a sign of weakness but strength. During times when I felt stuck, reaching out for perspective and guidance allowed me to break through barriers and regain momentum. We all need support. Everyone of us. Get coached. Being proud or embarrassed to ask for help keeps the downward spiral going.

Call to Action: Find a coach or peer you trust and work together. Engage when needing encouragement or an outside perspective, maximizing your potential through shared support.
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Bonus Keys for Success

Foster your personal growth with additional exercises that cultivate confidence, gratitude, and spiritual alignment. Access diverse practices like the "Wonder Woman Pose" for immediate empowerment or methods to overcome tech and speaking traumas. Remember that learning is an ongoing, evolving process, consistently refined with experience and inner guidance.

*Bonus Key: 15x’s Manifestation- What do you want in your life? Write it 15 times each day, as though already achieved, until it is! Such as: "I have 10 grateful clients who are committed to their work and pay me well." This repetition ingrains your desires into your subconscious, aligning your actions with your intentions.

*Bonus Key: You Deserve Mirror - Cultivate self-worth and visualization daily by spending one minute in both the morning and evening affirming your deservingness in front of a mirror. Say, “I deserve a full practice of clients who rave about my work, renew continually, and refer endlessly.” Or whatever you desire. This exercise builds confidence and reinforces your self-belief.

*Bonus Key: HU Heals Fear - HU is an ancient name for God, which I’ve cherished for 50 years to calm fears and enhance inner guidance. The free app HU Experience app can integrate this peaceful practice into your daily routine, facilitating deeper spiritual connection and tranquility. It can open your heart to divine inspiration to find the creativity to solve problems.

*Bonus Key: Effortless Effort - Rumi's wisdom teaches about aligning desire with growth, revealing that what you seek is simultaneously seeking you. Similarly, the teachings of Abraham emphasize that abundance is a response to vibration, not just action. This understanding invites a paradigm shift: embrace presence and patience to naturally attract what aligns with your essence.

“When I run after what I think I want,

my days are a furnace of stress and anxiety;

if I sit in my own place of patience,

what I need flows to me, and without pain.

From this I understand that

what I want also wants me,

is looking for me and attracting me.

There is a great secret here

for anyone who can grasp it.”~

~Rumi

"Your action has nothing to do with your abundance! Your abundance is a response to your vibration. Of course, your belief is part of your vibration. So if you believe that action is part of what brings your abundance, then you've got to unravel that." --- Abraham

*Bonus Key: Gratitude - Gratitude is a magnet for blessings. What are you grateful for today? Do you keep a gratitude journal? Journaling daily about things you’re grateful for can attract more positivity into your life. Reflect on your blessings each day, enhancing your focus on abundance rather than lack and reinforcing a cycle of continued prosperity. ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

*Bonus Key: Wonder Woman Pose for Immediate Confidence - Achieve immediate confidence with the Wonder Woman pose. Standing like this for a moment alters your physiological state, boosting self-assuredness. Watch this YouTube video to see how posture impacts your mindset and fosters empowerment.

*Bonus Key: Put Spiritual First - I love to do my spiritual work first thing every day! I get clarity, insights, and ideas, and it sets me up for a great day! Multimillionaire Ali Brown attributes her most successful ideas to her morning spiritual time. Even when things are going great, keep up your spiritual practices to stay in a positive mindset and align with your highest potential.

*Bonus Key: Self-Care First: Self-care is foundational for effectiveness. At one point, my body needed rest for six months, during which clients still arrived effortlessly. This taught me that operating from fullness allows energy to flow positively and naturally.

*Bonus Key: Follow the Energy Lines... Tune into the vibrational connections you sense with others. Notice and pursue what lights up between you and others. It can lead to fruitful relationships and opportunities. Trusting these energetic signals enhances authentic connections.

*Bonus Key: Healing Tech Trauma: Is your block around tech? You are certainly not alone! If you encounter tech barriers, ask ChatGPT for solutions across platforms. It has solved 95% of my tech problems in minutes! I also intend to do my tech work with love and inner guidance. i don't hate it anymore! 

*Bonus Key: Healing Speaking Trauma - Speaking can be daunting, yet it’s a crucial skill. If fear arises from public speaking, seek coaching from myself or other trusted mentors to gain confidence and effectiveness. Through guidance, speaking becomes a tool for empowerment rather than anxiety.

What other ones would you add??

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Continue to Marketing Tips:

Once a resilient mindset forms, strategic marketing extends your reach authentically and grows your practice.

Use the Favor Script at the beginning of the Always Get a Yes Book to present to people you know and ask for their referrals..

PDF  https://tinyurl.com/2js43at9   or  Word Doc  https://tinyurl.com/2lh2elp2

So many of my clients came from people I knew, because they already knew, like and trusted me.  

(I wrote this for network marketers, but the methods in it apply to ALL businesses, including coaching!)

Then use the rest of the Always Get a Yes book to learn empathetic connection and motivation strategies—understanding client needs is key. Empathy empowers coaches to deeply connect to their clients' desires and establish rapport. These relationships are often the foundation for client trust.

Explore networking, speaking opportunities, a masterclass funnel, referrals as taught by Bob Burg, advertising strategies, and social media to broaden client acquisition efforts.

We must continually stand in our prospects shoes. What’s in it for them? What do they want? Fear? Need? Touch their hearts and speak what they didn’t even know they wanted.

Progress requires understanding that client attraction is a blend of perseverance, mindset, patience, trust, and divine timing. Sometimes it seems mysterious: No clients may come after effort. Or they may come with no effort. Continue refining approaches to embrace learning curves and new spiritual growth stages, maintaining faith during transitions.

And sometimes when we reach a new level of spiritual growth, it might take a little while to get used to the new rules on the new level. All things that used to work may not anymore as we expand.

Fall in Love With Marketing “I'm marketing more than I’m coaching!” I used to think marketing was a necessary evil to be able to do what I love, which is Coach. I saw them as two separate things. I used to complain about doing the marketing because I’d rather be coaching. I used to lament the great time, effort, and mistakes it took me to just host a master class.

Then I learned to have no resistance to marketing and the way it is stretching and bettering me.

LO AND BEHOLD! All this marketing training I’ve been doing  has made me a better coach! It has helped me stand for my client. To stand in their shoes, and stand up for their transformation.

Writing the copy, speaking to connect, and conducting the discovery sessions to hold their vision, has honed my clarity and focus and effectiveness. The result: I’m a better coach!

Every single little thing I do, every social media post I make, every comment I make on someone’s post, I now see as ALL taking-a-stand-for -transformation.  I enjoy all the parts of it as I creatively work with my inner guidance to become more connected with what people want and need. Now I feel stronger than ever as a coach.

Final Message: Keep going. Keep doing your best. Your next step may be the turning point!

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Coaches face a variety of challenges and issues, often stemming from both practical and emotional aspects of their work. After wanting to get clients, here are some of the most common challenges:

Are you burned out? Are you emotionally blindsided by your own triggers or the challenges presented by your clients? Do you feel overwhelmed when clients ghost, criticize, or when haters surface—leaving you shaken, stressed, and unsure how to move forward?

Imagine this: No more days of financial distress, exhaustion, worry, emotional turmoil, second-guessing yourself, or stalling out in your practice. You are supported. You are not alone. You know exactly how to get, keep, and help clients—with unwavering confidence, clarity, and resilience. 

Here's how to get there: https://www.bessmccarty.com/practtioner-course/